Vehicle and People Tracking Revenues to Reach 3.3 Billion Euros in Western Europe by 2012

Vehicle and People Tracking Revenues to Reach 3.3 Billion Euros in Western Europe by 2012

According to a latest report on tracking and navigation LBS (Location Based Services), Juniper Research has projected that revenues from wireless tracking services in Western Europe, are predicted to reach nearly 3.3 billion euros by the year 2012.

The research is driven by two key factors: The need to improve business efficiency and Concerns over personal safety

The trade sector affords the major opening for tracking applications, but applications also obtainable in the consumer sector. The new report looks at two key areas within the site based services market; vehicle tracking and people tracking.

· Vehicle tracking:
The report assumes that wireless linked vehicle tracking solutions will be frequently tracking over 15 million vehicles in Western Europe by 2012 and making annual revenues approaching €2.8 billion as a wide variety of businesses accept tracking solutions to monitor, schedule and route their vehicle fleets more efficiently.

"Vehicle tracking solutions have been around for many years providing real business benefits in the transport and distribution industries. This is now set to spread to other industries as solution costs decrease and the awareness of the capabilities and potential business benefits of wireless tracking solutions grows - driven in no small part by the high profile of consumer navigation solutions and the integration of navigation functionality in commercial tracking solutions," Bruce Gibson, Report author, was quoted as saying in the report.

· People tracking:
Mobile phones are used in public to track is also set to increase as concerns over personal security be more important than reservations and as the controlled use of personal location information becomes more accepted. The tracking of staff, particularly helpless workers, will be a strong initial driver in the business sector, but personal security applications in the private sector, such as child tracking are also gaining acceptance.

Juniper Research is estimating that there will be more phones being tracked on a regular basis by 2012 in Western Europe than vehicles. Nearly 21 million phones will be tracked. However it has assumed that the frequency of tracking will be far lower than in the vehicle sector. Juniper Research furnishes logical services to the global hi-tech communications sector, supplying analyst reports, consultancy and industry reviews.