Top 10 Predictions for Wireless in '08
With year end in sight, it's time for predictions about the year to be. In this vein, inCode, a VeriSign company, has come out with top 10 predictions for the wireless industry for 2008.
1- First and foremost, chances for global harmony are greater than ever with the anticipated battle between LTE, HSPA, and WiMAX no longer happening, thanks mainly to the difference in maturity levels of the three technologies. With the 700MHz spectrum auction soon coming up, a new wholesale carrier will emerge that will focus on being cost-effective. The new model will be driven by companies like Google, and will operate at lower costs per minute.
2- Open access, and strong competition in the chipset industry will push device- and handset- vendors to bypass carriers, and build closer ties with end users.
3- With decreasing number of players, carriers will change focus from expanding their respective networks to optimizing the customer experience.
4- Wireless Broadband will continue to be the fastest-growing and most loved service since pre-paid and SMS.
5- Long criticized for helping illegal file-sharing, P2P will go mainstream, beginning to be used for legal distribution of content.
6- Carriers will follow an 'inside out' strategy, with coverage focused on where needed most rather than blindly.
7- With increased roll-out of 3G infrastructure and bandwidth-intensive data services, carriers will need to optimize and/or upgrade the back-haul portion of their networks to ensure that the quality of service is not compromised.
8- Like in the case of the Internet, the wireless space too will give preference to advertising-based models vis-a-vis subscription-based models.
9- iPhone and everything iPhone will continue to gain in significance -- especially sensitivity of data on iPhones.
10- Last but not the least, with the quality of mobile services continuing to deteriorate for the eighth year in a row, the wireless industry will be forced to get back to basics in response to consumer demand for more reliable phones- and phone services.
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