19 Kas 2007

Ignore 700 Mhz WiMAX at Your Peril

Ignore 700 Mhz WiMAX at Your Peril - New Report Analyzes the Potential of This New Spectrum

Research and Markets (www.researchandmarkets.com/reports/c74743) has announced the addition of WiMAX and the 700 MHz Auction: Peril or Opportunity for the Service Provider? to their offering.

The soon to be auctioned (January 24, 2008; filing deadline is December 3, 2007) 700 MHz presents powerful opportunities for service providers using WiMAX. This new spectrum can be a blessing or a curse for incumbent telecom network operators as the spectrum has excellent propagation characteristics and will be used for a variety of new broadband wireless applications that will compete with 3G cellular. In short, there could be five new 700 MHz wireless service providers for any point in the United States.

This 150-page presentation was developed through years of experience with WiMAX implementation and operation coupled with analysis of the potential for 700 MHz. Frank Ohrtman is one of the very few consultants to shepherd successful, incumbent telephone companies through WiMAX deployments. He brings a depth of knowledge and insight that is rare and exceptionally timely for this auction. Among other insights, Frank has a profound vision for the broadband wireless applications that justify investment and will provide a compelling business case.

This presentation is a "must have" document for anyone seeking guidance concerning the potential for 700 MHz and the opportunities and pitfalls associated with the auction. Purchasers at the Company-wide level for this publication also receive a one hour of complementary telephone consultation from the author to allow the organization to ask questions and seek further guidance.

Ignore 700 MHz WiMAX at your peril !!

Target Market
- Incumbent telecom service providers
- Potential new broadband wireless service providers
- Investors in the broadband wireless space
- Vendors

WiMAX and the 700 MHz Auction Overview
Next Telecom Boom
Incumbent telcos losing landlines at 7%/year
WiMAX: quadruple play
Wireless spectrum
Why licensed spectrum?
700 MHz History
"Old" 700 MHz continued
Legacy of 700 MHz: Broadcast TV
The "new" 700 MHz
Auction 73 - 700 MHz Timeline
To participate, you must...
What are you buying at the auction
700 MHz challenges
Lessons learned from "old" 700 MHz license winners
Bidding credits :)
Consortiums, yes, Collusion, no
Auction registration
Reserve pricing and minimum bids
Minimum Opening Bids
Upfront payments
Spectrum is expensive?
700 MHz CMA at $100,000?
Cost/advantages of licensed spectrum
CMA EA REAG EA National licenses
Why should you go to the 700 MHz auction?
Block competition to legacy wireline service?
Counter other wireless service
"Use it or lose it"
New markets and services
Offer mobile wireless services?
ARPU Drives Next Telecom Boom
New Business Technology Tools: IMS + WiMAX
Wireless for lower OPEX
Wireless for lower CAPEX
The CPE is cheap, too-Open Access Rules
Is 700 MHz the only WiMAX spectrum?
WiMAX spectrum
700 MHz Engineering Challenges
FDD and TDD
Spectral Efficiency
Throughput and business models
WiMAX for the Rural Telco: San Isabel Case Study
The 3 A's of WiMAX: Access, Applications, Affordability
Infrastructure CAPEX
OFDM: What makes WiMAX work
WiMAX Components
WiMAX base station
WiMAX subscriber units
A word about wireless backhaul...
Disaster Recovery Solutions
WiMAX as Disaster Recovery Solution: your market penetration strategy?
WiMAX as T1 Substitute: your market penetration strategy?
XOHM in the enterprise: T1 killer?
WiMAX Enterprise Application: converged voice and data for business
WiMAX in Industry Verticals: Banking, Healthcare, Transportation, Agriculture
Case Study: Palm Beach Co. FLA-WiMAX anywhere/any time in the school district
Bridge Digital Divide with the 3 A's
$200 laptops? They're real!
Summary
For more information visit
www.researchandmarkets.com/reports/c74743

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