Avea Opts For Orga Systems

Turkish Mobile Telecom Firm Avea Opts For Orga Systems

Orga Systems, a billing vendor, has delivered its real-time Bonus and Loyalty Management System, Orga Service Manager and Media Control Point to Turkish mobile telecommunications firm Avea.

With these products, Avea will get marketing and promotion capabilities for bonus and bundle offerings, loyalty programs, community functionalities and notifications. With Orga Systems' active mediation products MCP and IN mediation, Avea can charge voice, data and content in real time.

By upgrading the OPSC billing system, Avea officials say they want a future proof billing product, especially in a market where mobile number portability will soon be introduced.

"Real-time charging for data services, bonuses based on data usage and the ability to offer service bundles" will "underline Avea's position," company officials say, adding that their plan is that "consumption based campaigns such as 'consume thirty minutes out of which ten are for free,' as well as churn prevention campaigns, will tie Avea's customers to their provider."

In February Orga Systems announced the launch of the Orga Systems Convergence Program, described by company officials as a "one-stop shop" for telecom billing and CRM processes.

It comprises a product portfolio by Orga Systems and selected partners, offering what the Organians call "an end-to-end product," with "professional services for consulting, product design and software integration" included in the package.

"With our one-stop-shop product we offer telecommunication providers the possibility of covering all areas of the billing chain with us as a central partner," said Rainer Neumann, CEO, Orga Systems GmbH.

"Pre-integrated for Customer Relationship Management (CRM) is Selligent's product," Orga officials say, adding that "all requirements of bill handling are covered by Group 1 Software. Business Objects takes care of the reporting requirements. WeDo technologies complements the concept in regards to TAP roaming, and Basset Labs completes the product package with interconnect billing. Additional partners will follow soon."

A couple weeks ago Orga Systems chose CRM specialist Selligent as a preferred partner for its product portfolio. By expanding its flagship billing system OPSC Gold with a fully-fledged CRM product, Orga Systems hopes to approach telecom operators with an integrated offer covering marketing, sales, billing and customer service needs.