BT aims SaaS at small-medium businesses
BT is set to target small-to-medium businesses with hosted NetSuite and SugarCRM software-as-a-service packages.
BT is pushing aggressively into the world of software-as-a-service (SaaS) by offering hosted business management and CRM packages to small-to-medium businesses.
The telecoms giant says its partnerships with NetSuite and SugarCRM will give smaller businesses access to corporate-grade business applications from a single trusted supplier.
NetSuite is a business operations package that includes accounting and enterprise resource planning features, as well as customer relationship management and ecommerce, while SugarCRMis a commercial open source customer relationship management package that BT says will integrate with customers’ existing communications and data systems.
“With this announcement we are changing the way small and medium-sized businesses can think about and buy their business applications,” said BT managing director Bill Murphy.
Services available through the packages include sales force automation, sales pipeline monitoring and reporting, improved service and increased customer satisfaction, as well as performance and marketing campaign measurement.
NetSuite CEO Zach Nelson described the SaaS model as a “revolution” and said the partnership with BT would “deliver capabilities to small businesses that some of the world’s largest companies have failed to achieve.”
The entry of a big player like BT entry into the market reinforces SaaS as a growing trend in business software distribution.
BT said it would also take on responsibility for supporting the packages, and was looking to add a range of business application services from other vendors.
In a further move to cater to the small-to-medium business market, the telecoms giant is also bundling free Wi-Fi hotspots for businesses which subscribe to its Total Broadband package, allowing anyone visiting an organisation’s premises to log on to a separate secure internet channel
Hiç yorum yok:
Yorum Gönder