Saudi Telecom signs 5-year deal with Man United
Manchester United has signed a lucrative sponsorship deal with Saudi Telecom. The five-year deal with Saudi Arabia's biggest telecommunications company was announced at Old Trafford on Sunday ahead of United's season-opening home match against Newcastle. Details of the deal, which is reportedly worth 10 million pounds (US$18.6 million; €12.7 million), were to be announced at a news conference on Monday.
It is the European and English champion's biggest marketing deal outside of jersey sponsorship. Insurance group AIG pays 14 million pounds (US$27.4 million; euro21.3 million) annually for its branding to be emblazoned across United's jerseys. Saudi Telecom, whose adverts featured inside and outside Old Trafford on Sunday, will be able to use the United brand and players in advertising campaigns in Saudi Arabia.
Executives from the company were presented on the pitch before kickoff at Sunday's match. United negotiated a territory-specific sponsorship deal with Smirnoff Vodka in June for the right to use the club's imagery in China, India, Japan, Korea, Thailand and Vietnam from September.
Hiç yorum yok:
Yorum Gönder