Mobile Phone Users Tend to Group in Gangs of 5
A recent survey by SK Telecom revealed that 62 percent of calls made by customers were concentrated on no more than five numbers per person. Out of the five most frequently contacted numbers, in turn, about 29 percent of calls were directed to just one number, and 51 percent went to the top three numbers. More women than men, and more people in their teens and 20s or those aged over 50 tended to have a smaller personal network.
The trend is spawning packages like SK Telecom's "Pajama Five" service launched in August, where a user designates four people on the screen whom he or she joins in a group, making it easy to make a call or send a text message to group members. The service attracted more than 350,000 subscribers in just three months.
"MyFaves," a monthly fixed-rate plan by U.S. network provider T Mobile that offered unlimited calls and text messages to the five most frequently called numbers, was also hugely popular.
Mobile phone makers are taking note of the trend. Samsung Electronics' Anycall Haptic 2 features a "Top Five" function, with which a user can connect to the five most frequently called numbers from the screen instantly. "
It seems people tend to prefer communication with close friends rather than keeping contact with people in scattered networks," said Ahn Hoe-kyun, an executive from SK Telecom's roaming and data business division.
As the world gets more and more complicated, it seems people tend to put more emphasis on maintaining close emotional bonds with a few rather than keeping wide but superficial relationships.
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