THY and Turkcell aim to raise service quality
Turkey's biggest mobile phone company and the country's leading air transport company announced yesterday they will collaborate on a new campaign aimed at increasing the quality of service they offer.
“Travel and communication are key factors of life. We believe that the customers will benefit considerably from the cooperation of the two companies,” said Temel Kotil, CEO of Turkish Airlines, or THY, during a press conference held in Istanbul. “We aim to please the ones who choose THY in their travels and who choose Turkcell in communication,” Kotil added.
Within the framework of the new agreement, Turkcell's İştcell campaign subscribers with invoiced phone lines will be able to earn free flight miles. The miles earned each month will be threefold of customers' monthly cell phone bills. On the other hand, İştcell subscribers with prepaid phone plans will collect half of the minutes they have purchased as free miles. Miles&Smiles members will also be able to benefit from the new campaign. THY's frequent flyer program members will be able to convert their flight miles into phone minutes.
“As the leading mobile phone company of the country, we aim to provide great opportunities to our customers not only in communications sector, but in many different areas,” Turkcell CEO Süreyya Ciliv told journalists. “This campaign will bring the customers of both companies closer,” he added. Responding a question on the estimated growth rate of Turkcell for this year, he said, “We expect to grow 10 percent or over in terms of lira this year.”
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