Bharti Airtel Crosses 100 Million Customers Mark

Bharti Airtel Crosses 100 Million Customers Mark

Over the last decade the Indian Telecom sector has grown by leaps and bounds, this is due to its services being very affordable as compared to that of any other country. As a result it is not surprising that Bharti Airtel, India's largest mobile operator has crossed the 100 million customers mark. With this Bharti Airtel becomes the third largest single country mobile services operator and sixth largest in-country integrated telecom operator in the world.

Having reached this milestone, Bharti Airtel has announced a series of network augmentation and customer service initiatives. On the network front, Airtel will roll out 100,000 BTS sites by this year end to set up wider and deeper network coverage across the country. The company is also planning to transform its entire fixed line network to IP/Broadband over a phased manner, which will enable it to offer advanced services like High-speed internet, Triple Play, Media-rich VAS, MPLS, VPN for both Retail and Business customers.

On the customer service front, Airtel has started a set of initiatives to empower the customer and currently it's Self Service Option over SMS. As around 60% of Airtel's customer additions come from rural areas, Airtel has already set up 14,000 Airtel Service Centers and going forward the company is looking at having over 100,000 such centers across the country by March 2010.