Vodafone named most powerful British brand
By Darren Davidson
Vodafone has been named the most powerful British brand for the third year in a row, having increased its brand value by 75% in the last 12 months, according to Millward Brown''s annual global brand ranking.
The survey, now in its third year, gave the telecommunications company a value of $37bn, a 75% increase in brand value compared with last year.
Vodafone launched a slew of heavyweight ad campaigns last year created by Bartle Bogle Hegarty under the strapline "Make the most of now", with some featuring British Formula 1 driver Lewis Hamilton.
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